Partners: Diagram, Amgen
Roles: Strategy, Analysis, Activity Design, Presentation Design, Content Creation
Deliverables: Workshop Setup, Presentation, Activities
New York City-based healthcare design studio, Diagram, facilitated research and generative activities in 9 post-menopausal osteoporosis (PMO) patients' homes over 3 different cities in partnership with pharmaceutical company, Amgen. The purpose of the research was to better understand PMO patient lives and unmet needs. This research culminated in a wealth of rich data, which they wanted to share and facilitate engagement with important stakeholders in the organization. They brought me in to support on analysis, synthesis, strategy, activity and presentation development, and workshop setup.
We divided the workshop room into three stations, by city. Each station had a Patient Board with demographic information, moveable artifacts, and provocative questions to spark conversation about the three patients of that city.
Next, they completed series of worksheets to identify needs of their patient subset. Where applicable, the Facilitator captured worksheet results and helped synthesize them during room share-outs.
Each station also had a Theme Board, populated with pre-selected patterns, as well as an "OTHER" section for group members to create their own theme if desired. At the station tables, groups were assigned an Ambassador who had been on the interviews, and a Facilitator. Group members were asked to transfer relevant artifacts from their Patient Board to their Theme Board.
The session wrapped up with a "so what" worksheet activity, where participants reflected and prioritized patient needs into take-aways for further ideation sessions. It's always a great opportunity when project stakeholders are able to participate in the analysis and synthesis of data from patient interviews as it can help provide a window into the design process and, more importantly, commit the needs of patients to memory.