WEBSITE FOR Brain Cancer PATIENTS
As Patient Experience Designer on a marketing team at Brainlab, I provided creative direction, developed direct-to-consumer communications and content strategies, and prototyped digital, print and experience concepts. The brand of Brainlab is very bold and non-traditional for a medical technology organization; we were encouraged and expected to think outside the box. Traditional patient communications can be condescending and sometimes misleading. Influenced by the approach and direct language of F*** Cancer, I worked on concepts that were user-centered, straight-forward and highly visual.