When I was a brand strategist on a marketing team at Brainlab – a medical technology company that makes software for surgical procedures – I saw an opportunity to communicate with patients who may benefit from the tools that Brainlab makes. From my participation as both patient advocate and speaker at healthcare experience design conferences, I understood that people are more empowered today than ever to seek information on their health and make informed healthcare choices. 

Once I developed a vision, strategy and plan to engage with patient communities, I pitched it to the CEO. He was in! Together we developed a new position – Patient Experience Designer – and I worked to develop and create a new patient communications and education platform for the company at